Wednesday, July 20, 2011
Oy, Hawking of Yeshuot Moves to Daily Deal Sites
I generally refrain from all but informational blog posts during the 3 weeks. But after tons of segula posts and a cry against how tzedakah is marketed, I am choosing to blog this because, you know what, this is informative (!) as it is a change in the fundamentals, the underpinnings, the very basics. Truth be told, I had a bit of a laugh initially because it was so unexpected and the entire format of the deal seemed humorous. A coupon for tzedakah? With an expiration date to boot!
But then I stopped laughing. Looks like we have a new forum for hawking yeshuot and tzedakah. And if you read the background, it is worse than hawking tzedakah. Let someone else take over tefillah for you (I think tefillah is something that is difficult for many of us and that we could develop greater understanding and skill in), and believe that we are getting closer to Hashem while our "hearts desire" is fulfilled.
The online daily deal format is highly impulsive. It is a brilliant idea, a lot like a virtual Costco. There are lots of deep discounts and some really great deals, but you went in intending to buy some basics to realize the savings (yeast, flour, eggs, cheese), and now you own a beautiful jungle gym, some great gadgets, a lifetime supply of crasins, and a CD collection.
And, after reading the small print (see below because it is really important to absorb), there is so much to say, but I will save the commentary.
Wish you could find your soulmate, get a better job and keep your family in good health ("gay gazinta hate!")? Buy this jdeal for $38 and a Torah scholar will pray on your behalf at the Kotel for 40 consecutive days ($95 value).